Editorial, Magazine and Newspaper Art Direction / Creative Direction / University Design lecturer / Brand Design / Powerpoint Presentations / Digital Reports / Photography Art Direction / Production Manager / Video Audio Production.

Background
An experienced Editorial Designer and Art Director with over 30 years in the industry, creating distinctive, engaging work across magazines, newspapers, branding, print and digital media. My strengths span art direction, editorial design, typography, image selection, illustration, visual storytelling and publication redesign. I’ve worked with leading publications including TIME, The Guardian, The Times, The Independent, The Telegraph, GQ, New Scientist, Stylist and Nursing Times, and collaborated with renowned designer David Hillman on the redesign of TES.

Experience
I specialise in turning ideas and editorial content into strong, intelligent and memorable visual communication. From directing covers and commissioning photography and illustration to developing complete publication redesigns and brand identities, I combine creative thinking with meticulous attention to detail and a strong understanding of production. I currently work freelance as a Production Manager and Designer for City AM, delivering high-quality work within the fast-paced demands of daily publishing, and have previously led design teams and held senior roles including Head of Design for TIME Magazine Europe.

Passion
’m passionate about collaboration, typography and the relationship between images, words and ideas. I also bring valuable experience as a university lecturer in Design, helping degree students develop their creative and technical skills. Whether working with a global publication, an independent magazine, a design agency or a new brand, I bring experience, energy and a clear creative vision to every project—with the aim of producing work that is visually compelling, purposeful and impossible to overlook.

Learning
Throughout my career, I have continually evolved with the changing creative landscape, keeping up to date with the latest design trends, technologies and software. A notable example is Ghazal Studio, a YouTube channel and creative platform that I have built from scratch into a globally recognised brand within the world of ghazal music.

Ghazal Studio brings together leading singers and musicians from across the Indo-Subcontinent, giving them a platform to perform, share their journeys and inspire new audiences while keeping the timeless art of ghazal alive. Through monthly episodes and podcasts, the channel combines live performance with intimate interviews and storytelling, offering audiences a unique insight into the artists, their training, influences and musical experiences. The channel has grown organically to over 6,000 subscribers, establishing a strong international following.

What makes the project particularly rewarding is that I have single-handedly developed and managed every aspect of the platform—from audio recording, mixing and video production to editing, interviewing, performance, graphic design, branding and digital promotion. This experience has allowed me to expand my skill set far beyond traditional editorial design, embracing content creation, multimedia production, social media and digital brand development. I am particularly proud to have built Ghazal Studio from the ground up and developed it into a distinctive and respected platform that connects traditional music with a contemporary global audience.

Clients
Barclaycard, Broadcast Magazine, BT, BT Cellnet, Caspian Media, City AM, Corporation of London, Cream, Csquared, David Hillman / Pentagram, Design House Consultants, Econsultancy, EMAP, Evening Standard Magazine, Fuller's, GQ, Hearst, ImarEST Marine, Kays, M&M Global, NatWest, New Scientist, Newsworks, Nursing Standard, Nursing Times, PE, Prima, RCN Publishing, Readingwise, Real Deals, Real Deals Media, Redactive Publishing, Royal Mail, SHP Magazine, ShortList, Stylist, Swinton, TES, The Guardian, The Independent, The Oldie, TIME Magazine Europe, TSL Education, Volkswagen, Wardour Publishing.

Contact
You can contact me at keval_joshi@hotmail.co.uk or +447545341313